Bullfrog has appointed Kim Anderson as its new Chief Executive Officer, succeeding founder Dalton Henshaw, who launched Bullfrog in 2020.
Henshaw led the company through its first five years, during which it was named one of AFR’s Most Innovative Companies in Media & Marketing and featured on Smart Company’s Smart50 list of fastest-growing SMEs in Australia. Under his leadership, Bullfrog also received multiple global and local creative and agency of the year awards.
“Since inception, we’ve been on a journey to challenge broken legacy agency models and have evolved into a true growth company,” said Dalton Henshaw, founder and outgoing CEO.
“Today’s CMOs need partners who can connect creativity, technology and business impact like never before – proving value right through to the CEO and CFO.
“Succession planning is critical to enduring businesses, and handing the reins to Kim at this moment feels like the natural next step. She embodies our values and brings a global reputation for cultivating communities and delivering commercial results. It’s the right leadership at the right time.”
As a global marketing lead for the FIFA Women’s World Cup, Anderson brings a record of commercial results and fan-first, community-led strategies, aligned with Bullfrog’s growth agenda.
At FIFA, Anderson helped deliver a record-breaking tournament, reaching over two billion global viewers, attracting nearly two million spectators, and generating $1.32 billion in economic impact for Australia alone. Her leadership helped redefine women’s sport on a global stage, leaving a lasting cultural and commercial legacy.
With over two decades of marketing, innovation, and communications experience across Australasia, the US and UK, she has worked with some of the world’s influential brands in roles with TEDx, Smart Design, as well as her consultancy.
“Bullfrog’s progressive model puts data, creativity and community at the centre. Picking up from Dalton’s leadership, I’ll shape a business that’s brave, modern and values-led,” said Anderson .
“We have ambitions to be a magnet for great talent, growth-focused partners, and forward-thinking creative leadership. This is a chance to define a new category of service model, a modern Australian growth company that’s independent, impactful and culturally in tune. The kind of business I am excited to lead.”
Anderson’s appointment completes an Executive Leadership Team that is purpose-built for growth and impact and sees Bullfrog doubling down on its ability to scale challenger brands into category icons.
Henshaw will remain actively involved as Founder, playing an advisory role with key clients and the leadership team prior to expecting the arrival of his first child in December.
Source: https://www.brandinginasia.com/bullfrog-names-kim-anderson-as-new-ceo/